Top 4 points:
1. Be Original
When most people find an article they want to share with their followers, they copy the title of the article and paste it into the tweet. While this gives your followers an idea of what the article is, it’s bland and will mix in with all of the other tweets in their timeline. Try coming up with your own creative title for the article. This way if the article is popular, your tweet won’t be the same as everyone else who has also tweeted the same article.
2. Be Short
Twitter limits the length of tweets so you can provide useful information in a way that is easy to read. While 140 characters may already seem short, make your tweets around 120 characters if you can. This ensures that there is enough room for others to retweet (the classic way) and include any opinions or thoughts they have on the subject.
3. Tweet Like You Are Writing A Headline
Along with being short, your tweets should be straight to the point. Imagine your tweet is a newspaper headline and your goal is to get a person to read the story. You need to make the headline catchy and easy to read, while still grabbing the reader’s attention and hopefully luring them into the article. Treat tweets the same way, grabbing a follower’s attention and getting them to either reply or click on an included link.
4. Offer Interesting Statistics
People like to be shocked with interesting facts and statistics. If a follower reads something they can’t believe, they’ll be inclined to click the link and look into it more. Going back to the very first tip of being original, use an interesting statistic instead of the title of an article as the body of your tweet.