Google Grants Nonprofit Marketing Summit

Increase your online outreach using free tools and simple strategy. Join us for this powerful summit which will introduce Google Grants and Google for Nonprofits. Learn how to apply, integrate and utilize Google Grants to it’s fullest capacity.

The DemandQuest Google Grants for Nonprofit Success Summit: For nonprofits who have a message and want to share it with their community. We have trained numerous nonprofits in online marketing and advertising best practices and were surprised to realize that many nonprofits are not aware of the many free and low cost marketing tools available to them. Everything from online credit card processing, event management and even free advertising on Google AdWords! Join us as we go over what tools are available, how to apply and how to implement and optimize these great organizational must-haves!

We will discuss and demonstrate ways to facilitate online donations, attract more volunteers and increase your community outreach. We will introduce many of the free tools available to nonprofits including online credit card processing, YouTube promotions, Google Grants, event management and other important software all in a fun, casual environment. Our instructors have successfully applied for and implemented Google Grants (free online advertising programs of up to $10K monthly) and will walk you through the straightforward application process. In addition, our experts will show you how to easily create and implement extremely effective online advertising campaigns, social media campaigns and more. This is an invaluable series for nonprofits!

Get your message to more people using free AdWords advertising, email, social media & more!  Save $15 when you register for all three invaluable seminars! 

Nonprofit Summit Day One – Intro to SEM & Google Grants, Available Free Tools: Thursday, May 24 – 1:00 to 5:00pm at DemandQuest
Nonprofit Summit Day Two – Social Media Strategy & More Free Tools: Thursday, May 31 – 1:00 to 5:00pm at DemandQuest
Nonprofit Summit Day Three – The Most Amazing Way to Optimize Online Advertising w Google Grants: Thursday, June 7- 1:00 to 5:00pm at DemandQuest

 

Nonprofit Summit Day One – Intro to SEM & Google Grants: Thursday, May 24th 
  • Introduction to web marketing: what is it? Why is it important? How does it work?
  • Introduction to Google Grants: what is it? Do I qualify? Application process
  • Value of Google Grants: Why should we apply and use Google Grants?
  • Introduction of Google AdWords Advertising
  • Google for Nonprofits: Tools and Apps that are free or low-cost for nonprofits including: Different Products Checkout, Apps & AdWords
  • Defining your goals (more volunteers, donors, community involvement, promote events, stakeholder participation) & determining your online marketing strategies
Nonprofit Summit Day Two – Social Media Strategy & More Free Tools: Thursday May 31st

  • Social Media Strategy for nonprofits including, Timely, Hootsuite, TweetDeck, LinkedIn, Facebook & Twitter
  • Connecting to your donors, volunteers, clients and more
  • LinkedIn for nonprofits: What discounts are available? How to apply, Recruiter/ Hiring Manager products, Paid job postings, How to share/promote your postings for free, Free LinkedIn Tools: Company Pages, Services/Products tabs, Groups, Introduction to LinkedIn Advertising
  • Facebook for nonprofits: Optimizing your business page, intoduction to the new timeline feature, introduction to facebook advertising
  • Free Event Promotion & Management (eventbrite.com)
  • Free Communications Email Newsletters (mailchimp.com)
  • Finding online deals for nonprofits
Nonprofit Summit Day Three – The Most Amazing Way to Optimize Online Advertising w Google Grants, Thursday June 7th

  • How to set up your first Google Grants ad campaign:
  • Following Google’s campaign setup guide
  • How to actually set up your campaign (post-approval)
  • Circumventing the $1 CPC–strategies for increasing Quality Score
  • Creating an Amazing Google AdWords Account for $1-a-click 
    • Holy trinity of relevancy
    • Small groups of keyphrases
    • Dynamic Keyphrase insertion
    • Landing pages
    • Longtail keyphrases
    • Keyword tools and brainstorming
    • Spending $330/day vs. Spending what your campaign needs
    • Campaign optimization
 Nonprofit Seminar Objectives: 
  • Web Marketing for Nonprofits
  • Build and Maintain your email list
  • Setting up your local business listings on Google, Bing, more
  • Effectively using Facebook, LinkedIn and Twitter to communicate with volunteers, staff & community partners
  • Free credit card processing with Google checkout
  • Free and discounted software for nonprofits
  • Event management and promotion using free & discounted tools
  • Google Grants eligibility, application and maintenance
  • Introduction to free Google Analytics and how to determine where your website visitors are coming from
  • Introduction to social media advertising options
  • Google Apps for nonprofits
    • Learn New Ways to Facilitate Donations & Sales Online  – Learn how to implement a far-reaching drive without overexposing yourself.
    • Create Effective and Approriate Social Media Campaigns – Learn how to create a social media presence that is compelling. We’ll also talk about setting staff and board guidelines for social media use so that you can all stay on message.
    • Stay in Touch – We’ll show you how to set up multiple email campaigns and how to easily manage them.
    • Free Tools for Nonprofits You Should Know About –There are so many resources out there that are free or reduced cost for nonprofits including Google Apps, Google Grants ($120,000 of FREE Google AdWords Ad Spend per year!), Event Management, Email Management and more. Find out how you could save your organization money while staying more organized!

About your Nonprofit Google Grants Summit Leaders:

Jason Garrett: Jason began working at a nonprofit at three years old—sorting canned food for an annual Thanksgiving Food Drive. Since then he’s graduated to more complex tasks at the Minnesota Reading Corps, the largest statewide AmeriCorps program in the country. After working on elections for several cycles (from school board to presidential campaigns), Jason developed an ability to not only measure good data, but to make good decisions based on data while dealing with tight deadlines. So when the Minnesota Reading Corps went after a Google Grant, Jason picked up AdWords and Analytics and created a web marketing campaign that nobody had thought of before. After seeing success at Reading Corps, Jason and Ted realized they shared a common goal—to empower nonprofits with the ability to create time- and cost-effective web marketing campaigns using existing in-house talent.

Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. Ted Vice-Chair on the Board of Directors at Valley Outreach in Stillwater and is proud to work and volunteer his web services to numerous other local and national nonprofits.

DemandQuest: the Twin Cities’ only Google Certified Partner offering complete training.

DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.