Our Instructors
DemandQuest is dedicated to presenting the most up-to-date, relevant information to our students. We hire only industry professionals with proven results in their area of expertise. Members of our training team have worked with companies including Orkin, Edina Realty, Nestle, Target, Medtronic, SkyVue Outdoor TVs, Toro, United Rentals, Planned Parenthood, Ecumen and many, many more.
DemandQuest Marketing Instructors:
DemandQuest President & Instructor Ted Kozlowski
Ted Kozlowski
Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. Ted was the South East Regional Director for Network Solutions where he served as an SEO Expert and Google AdWords Consultant for enterprise accounts. He has also held management and senior marketing positions with Homestore.com, Shavlik Technologies, Immunix (acquired by Novell) & Computer Associates. Prior to DemandQuest, Ted was the CEO & Co-founder of Life Raft Consulting a web marketing startup based in Charlotte, NC with offices in San Francisco & Chicago.
Ted grew up in Stillwater, MN and attended Stillwater area schools. He has a BS from Edgewood University in Madison, WI. After college, Ted worked for a number of profitable start-ups in Silicon Valley and has since become an expert in the field of web marketing and is a Google Adwords Certified Professional. He is on faculty at the Institute for Entrepreneurship at the University of North Carolina where he teaches small and medium sized business owners how to increase their online presence and generate new business. After living and working in Madison, San Francisco, Buenos Aires and Charlotte, Ted is happy to be back in Stillwater. He lives with his wife Rachael and two daughters (Amelia and Evelyn Rose) in an 1886 Victorian on the North Hill. He is excited to be an active part of the community and to continue using his marketing and sales skills to facilitate community involvement in local outreach. He has worked extensively with Beards BeCause, a domestic violence awareness charity based in Charlotte and is also an active ambassador of the Cystic Fibrosis Foundation. Ted is currently Vice Chairman – Board of Directors at Valley Outreach, a local charity providing food, clothing and emergency assistance funds.
Google Analytics Instructor & Partner at Three Deep Marketing Jeff Sauer
Jeff Sauer
Jeff created his first web site in 8th grade and hasn’t looked back. Through initiative, opportunity, curiosity and good old fashioned elbow grease, he is now a master of web analytics, web site optimization and testing, social media, online reputation management, e-commerce, competitive analysis, online surveys, email marketing, lead generation, and more. The results speak for themselves. As partner at Three Deep Marketing, his web sites have achieved the #1 ranking on Google for several highly-searched terms. He advises some of the world’s biggest companies/brands oninteractive marketing strategy and and monitors web analytics profiles for hundreds of companies and websites. He is also the Director of Technology at MIMA, a featured speaker at the MIMA conferences and additional conferences nationally. He recent words of wisdom were “The best money you can earn is making the money you spend in advertising more efficient.” Jeff teaches our Comprehensive Google Analytics Training Series (beg, int, adv). Three Deep Marketing is the only company in the Upper Midwest that is a Google Analytics Certified Company. Jeff was recently named the Twin Cities 2012 CIO of the Year! He is also the founder of Jeffalytics.com, a digital marketing blog.
Google AdWords Certified- Nonprofit Specialist Jason Garrett
Jason Garrett
Jason began working at a nonprofit at three years old—sorting canned food for an annual Thanksgiving Food Drive. Since then he’s graduated to more complex tasks at the Minnesota Reading Corps, the largest statewide AmeriCorps program in the country. After working on elections for several cycles (from school board to presidential campaigns), Jason developed an ability to not only measure good data, but to make good decisions based on data while dealing with tight deadlines. So when the Minnesota Reading Corps went after a Google Grant, Jason picked up AdWords and Analytics and created a web marketing campaign that nobody had thought of before. After seeing success at Reading Corps, Jason and Ted realized they shared a common goal—to empower nonprofits with the ability to create time- and cost-effective web marketing campaigns using existing in-house talent.
Social Media Instructor & Founder of McCracken Marketing
James McCracken:
James is the first to admit that when it comes to Social Media and Multi-Channel Marketing, no one has all of the answers. His goal for any client or student is to bring a sense of calm to the chaos. By teaching the fundamentals of Organic and Paid Social Media in a practical manner, he helps identify and improve their marketing strategies. Throughout his career James has seen how many companies struggle to integrate new technology and niche marketing strategies, often times failing to leverage their competitive advantage. He sees a lot of similarities between the challenges companies faced in the early 90’s and the present. Several decades ago many companies rushed to get online; recently they have had the misfortune of joining the Social Media Movement without first developing a strategy or setting goals. Consequently they overlook the opportunity to integrate Social Media within their existing marketing execution and never realize positive return on investment.
James’s credits his unique approach to a diverse marketing and management consulting background. His first marketing role was at Schwan’s Consumer Brands. There he managed communication with brand, channel and trade partners in developing experiential and channel marketing programs in an effort to overcome disconnect between long-term brand strategies and tactical sales execution. He moved on to developing successful field, sports and event marketing programs for Pepsi, Frito-Lay and Schwan’s. As a management consultant James has provided strategic insight covering a broad range of engagements encompassing due diligence, acquisitions, organic growth, strategic planning, and competitive intelligence. He feels fortunate to have worked with a wide variety of clients spanning numerous industries including healthcare, insurance, automotive, consumer and building products.
Scott Dodge: Search Engine Optimization Specialist at Three Deep Marketing
Scott Dodge
Scott is an SEO Specialist at Three Deep Marketing. With over two years of agency experience working on everything from small businesses to Fortune 50 clients, he’s pretty much seen it all. With a strong focus on organic and local search, Scott knows just what it takes to turn a website around and make it a force to be reckoned with.
As of late, Scott has been doing a considerable amount of Corporate SEO training to clients – as he believes that all SEO initiatives need to start with a well-educated internal team. He has achieved certifications in Google Analytics, and is a founding member of MNSearch, the Minnesota Search Engine Marketing Association.
Learn more about Scott and Three Deep Marketing by visiting Scott-Dodge.com or threedeepmarketing.com. You can also follow him on twitter @scott_dodge
Daniel Hollerung: Search Markeeting Manager of Spyder Trap Online Marketing
Daniel Hollerung
Having been involved in managing search marketing for over a decade, Daniel started his online expertise in web design, web development and content marketing over 15 years ago. As a leader in digital marketing throughout Minneapolis and St. Paul, he has worked in organizations ranging in size from small businesses to large corporations using organic, local and paid search while leveraging social media, mobile development and email marketing to reach target audiences. Building the branding, awareness and search visibility for products in the consumer package goods, legal services, and retails segments has provide an extensive background to grow his digital expertise. Daniel has achieved certifications for Google Analytics Individual Qualification (GAIQ) and Google AdWords for Search Advertising, is a founding member of MnSearch, the Minnesota Search Engine Marketing Association and is speaking at an upcoming Search Snippets session about Local Search.
Learn more about Daniel and Spyder Trap by visiting www.SpyderTrap.com or the Spyder Trap Blog at www.SpyderTrap.com/blog. You can also follow him on Twitter at @Spyder_Trap.
DemandQuest Instructor, Social Media Strategist & Entrepreneur Matt Dowgwillo
Matt Dowgwillo
Matt Dowgwillo specializes in creating a strong connection to brands and products by using a hybrid of custom web marketing and in-store promotional techniques. A professional with over 10 years of experience in the field of marketing and social media, Matt not only understands new technologies, but he has an ability to quickly understand a business model and adopt technical strategies to improve it.
Matt holds multiple degrees, including a BS in Statistical Economics from the University of Minnesota. His professional career started by writing cost-benefit analysis software for Cooperative Housing Developments, but saw an opportunity to help local businesses leverage new technology and because of his media connections, launched a firm specializing in Web Development, SEO, SEM, and Advertising. The firm got it’s first big break two months later by landing a deal with ABC doing public relations for The Bachelor. Currently, Matt’s focus is on social strategy, mobile application development, and custom Facebook applications that bridge the gap between online and personal.
You can usually spot him biking to the most recent tweetup or minnedemo where he uses his knowledge and connections to build strategic partnerships for his clients. Matt has held many job titles simultaneously; Programmer, Marketing Director, Public Relations, Radio Host, Social Strategist, City Council Candidate, to name a few.
Website Developer & Graphic Designer Scott Zosel
Scott Zosel
Scott Zosel began his marketing journey as a journalist over 30 years ago, writing for trade journals, PR firms, and eventually made his way into the world of advertising for some small shops in Minneapolis – St. Paul, MN area. Through lots of hard work learning the nuts and bolts of strategic planning, he carved out a niche as an ace B2B ad copywriter for a fairly large twin-cities agency, crafting many notable print campaigns while learning the design side of the business from top notch art directors.
With countless sites to his credit, Zosel’s promise is: ‘If you want to brand, promote or sell using the internet, I can show you how in 30 minutes or less.’ When it comes to strategy, technical know-how, or one-on-one service, no one can take you from point A to B faster, delivering such an elegant solution. From design and content strategy to full-0n Search Engine Marketing, Zosel is a force to be reckoned with for virtually any internet marketing challenge.
DemandQuest Instructor & Constant Contact Regional Development Director Jeff Ferrazzo
Jeff Ferrazzo
Jeff is a business expert with over 20 years experience helping businesses initiate and build meaningful professional relationships with both organizations and individuals. He is currently the Constant Contact Regional Development Director, Minnesota.
Jeff has successfully launched two small businesses, including one that designed digital display kiosks for event and tradeshow planners, and a consulting firm that trained and consulted business owners on Sales and sales training; email marketing; branding and brand development strategies.
As the Regional Development Director for Constant Contact, Jeff uses his deep consulting and training experience to help small businesses, groups and associations maximize the power of relationship marketing.
DemandQuest Instructor & National SEM Speaker Lisa Raehsler
Lisa Raehsler
Founder, SEM Strategy Consultant, Big Click Co. Lisa Raehsler is more than just passionate about search. Lisa has led strategy on more than 40 PPC accounts and puts her experience into practice every day as a thought leader in integrating search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics.
In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level.
Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and blogging. She recently co-founded Minnesota Search Engine Marketing Association (MnSEM) and served on the programming committee for the Minnesota Interactive Marketing Association (MIMA). Lisa’s recent speaking engagements on search include SES, OMS, MIMA, and SMX conferences. She holds a BA in Economics from Valparaiso University and is a Certified Google Advertising Professional. Follow Lisa on Twitter @LisaRocksSEM.
DemandQuest Instructor & Digital Marketing Consultant Jane Neumiller-Bustad
Jane Neumiller-Bustad
Jane Neumiller-Bustad is a marketing, communications and social media consultant, with a background in training and development. She has over 20 years of experience helping clients reach out and communicate more effectively, from marketing communications and social media initiatives to customer service and technical training classes. She currently runs her own consulting company Creative Mind Consulting.
A graduate of the University of Illinois, Jane holds a B.S in Human Development and Family Studies. People think of Jane for her creativity, strategic mindset, strong idea generation ability, creation of innovative partnerships, and her excellent group facilitation and platform speaking skills.
Jane is a child of the Midwest, growing up in Illinois and coming to Minnesota after time spent in Anchorage, Alaska and San Antonio, Texas. She’s been an Air Force officer, corporate trainer, real estate agent, marketing consultant and small business owner. Jane and her family are passionate hockey fans, both in cheering for, and in playing the game itself. Jane also enjoys road trips and jewelry making in her free time (which is limited with a teenager in the house).
DemandQuest Instructor & MN Sales Institute CEO Scott Plum
Scott Plum
Starting in 1987, Scott Plum has been focused on marketing and selling services to professionals on a business-to-business level. He called it working on his ABC’s: Attorneys, Bankers, and CPA’s. Plum is skilled in many areas including public relations, marketing, promotions, advertising, sales training and management, customer retention management, sponsorship and event development.
Most recently, he co-launched New Business Minnesota, a monthly publication mailed to more than 8,000 startup businesses in the Twin Cities. Plum knows what it takes to introduce a new publication in a competitive market during a time when print media is notably declining. He grew the publication in advertising and sponsorship revenue, launched a monthly networking series called Twin Cites Business Startup Meetup that grew to become Minnesota’s largest and most active networking group; produced bi-annually, sold-out expos and later launched New Business Denver by duplicating the same activities.
Plum has a history of achieving sales goals while encouraging and assisting others to do the same. He has served as a sales trainer with Sandler Sales Institute where he created and instructed sales training programs to sales professionals and developed programs for clients seeking success in their chosen industries. As an instructor at the Minnesota Sales Institute, he is teaching salespeople how to shorten their sales cycle, increase their closing ratio, generate more revenue and get in front of more qualified prospects. He will also uncover the barriers that hold salespeople back from doing what they know they should and stop doing what they know they shouldn’t.