Google Analytics Certification Classes
Comprehensive Google Analytics Training
Learn how to navigate Google Analtics, analyze data and improve your overall business performance and ROI.– The online marketplace has never been more competitive, no matter what practice area you’re in. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
***Our next Google Analytics Certification Track will be in August 2012! Please check out our Google Analytics for Marketing Professionals class starting June 6th. Or email us your contact info and we will let you know when our next Google Analytics Certification series will be starting. Thank you! ***
Whether you are new to Google Analytics or are already managing multiple Analytics campaigns, we can teach you the best ways to use the full potential and power of Google Analytics. Improve your ROI, your customer acquisition, customer retention and your overall web performance.
- Account Set-Up & Management –Learn how to properly set up accounts, new profiles, install tracking codes
and more. Do it right the first time, learn how to properly manage client accounts. - Data Cleansing: Filters & Goals– Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and e-commerce tracking. Learn how to create custom reports, API integration and more.
- Dig Deeper into your Executive Account Structure – Learn best practices for account setting, user management & account structure. Adjust your account to easily gather the most relevant data.
- e-commerce Tracking– Learn how Google Analytics works and best practices for tracking, reporting and analyzing your AdWords, AdSense and e-commerce data.
- Adjust and improve your ROIwith Google Analytics to determine the strengths and weaknesses of advertising copy, keywords, landing pages, and more.
- Advanced tracking and monitoring client conversions with simple, straightforward reporting. We’ll go in-depth into filters, conversion tracking, Flash tracking, custom visitor variables, managing cookies & tracking and extracting data.
Beginning Analytics: Introduction, Comprehensive Account Set-Up, Report Fundamentals and More.
This introductory training course is aimed at people with responsibilities in the areas of sales, marketing, content, business analysis and web development who need to understand how to implement Google Analytics, create reports and interact with Google Analytics. We will cover adding tracking codes to sites, setting up an executive dashboard, creating new profiles vs. new accounts, basic reporting, setting up goals, ecommerce tracking and more.
Intermediate Analytics: Advanced Analysis and Measurement is for people who have attended Beginning Anayltics or who have a solid basic understanding of Google Analytics. This course will cover data cleansing including filters and multiple domains/subdomains. Best practices for AdWords incorporation and online advertising. Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and ecommerce in-depth. Learn how to create custom reports, report sharing, API and more.
Advanced Analytics: Advanced Tracking and Technical Implementations is for people looking to have a deep understanding of Google Analytics’ advanced tracking capabilities and common implementation practices in simple and complex environments. Learn how the tracking code works and how to customize it. Best practices will be presented for accounts & user management, filters, conversion tracking, advertising and AdWords, AdSense, Flash tracking, Custom Visitor Variable, Managing Cookies & tracking and Extracting Data. Our Analytics Seminars are Structured After the Google Seminars for Success.
Advanced Analytics Test Prep: When you have mastered Advanced Analytics the best thing you can do is take the Google Analytics Individual Qualification test. A great way to boost your resume, prove your worth and have an internationally recognized certification. Learn more about becoming qualified here.
***Our next Google Analytics Certification Track will be in August 2012! Please check out our Google Analytics for Marketing Professionals class starting June 6th. Or email us your contact info and we will let you know when our next Google Analytics Certification series will be starting. Thank you! ***
Save Money When You Register for Both Google AdWords AND Google Analytics! The most comprehensive in-class training in the Upper Midwest! For more information about the Google AdWords Classes, click HERE.
About your Google Analytics Seminar Leaders:
Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. He has a passion for helping small and medium sized business owners learn how to increase their online presence and generate new business while avoiding scams.
Jeff Sauer: Jeff created his first web site in 8th grade and hasn’t looked back. Through ini
tiative, opportunity, curiosity and good old fashioned elbow grease, he is now a master of web analytics, web site optimization and testing, social media, online reputation management, e-commerce, competitive analysis, online surveys, email marketing, lead generation, and more. The results speak for themselves. As partner at Three Deep Marketing, his web sites have achieved the #1 ranking on Google for several highly-searched terms. He advises some of the world’s biggest companies/brands oninteractive marketing strategy and and monitors web analytics profiles for hundreds of companies and websites. He is also the Director of Technology at MIMA, a featured speaker at the MIMA conferences and additional conferences nationally.
Google Analytics training brought to you by DemandQuest & Three Deep Marketing
DemandQuest: the Twin Cities’ only Google Certified Partner offering complete training.
DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.
Three Deep Marketing: the Twin Cities’ only Google Analytics Certified Partner
Three Deep is laser-focused on developing lead optimization and customer retention practices that result in measurable improvements along the entire marketing and sales demand chain. These sustainable technology-enabled processes result in accelerated customer acquisition, enhanced lead quality, increased sales productivity and improved business results. As the only Google Analytics Certified Partner in the state of Minnesota, we are trained and specialized in getting the most out of your analytics. Our analysts have taken and passed the Google Analytics Individual Qualification test and are passionate about helping your business glean insights and make informed marketing decisions with our web analytics services.