Introduction to Web Marketing & Advertising for Small Business
Small Business Online Marketing & Advertising Crash Course: A comprehensive introduction to everything you need to know about marketing in the digital age!
Learn simple and straightforward strategies for getting more clients online — From local listings, social media and emails to affordable advertising and analytics – you’ll learn it all in this comprehensive online marketing series!
Low Cost/ No Cost Methods to Get Found Online at a Special Small Business Friendly Price, Only $100 for the entire 4 part series! This class is offered per demand. Please email us your contact info and let us know that you’d like us to get this class rocking and rolling. Thanks.
Part 1 Search Behavior, Local Listings and Taking Ownership of Your Online Presence:
Does your business show up when you Google it? Have you claimed and optimized your Google Places listing? Determine how potential customers are searching for your site as well as how to generate more positive reviews and deal with negative reviews. Take ownership of your online presence and be sure that you are showing up in the search engines. Learn how to submit your site to Google, Yahoo! Bing & other directories. Get listed online for free! Taking ownership of your web presence is the first step in controlling your message and branding to ensure customer loyalty. You’ll also learn how a marketing plan makes everything else easy. Stay on message, determine what sets you apart from your competitors and learn how to use branding and advertising together. It’s important to keep your messaging consistent. Determine how you can set yourself apart and what keywords will be best for you to incorporate in your online platforms. Learn how to effectively sell yourself and keep your branding consistent.
Part 2- Getting Customers to Come to You Through Social Media and Email Marketing
Now that you have a clear and consistent message, learn how to promote your business on Facebook, LinkedIn and Twitter without overexposing yourself. We’ll teach you how to get customers to like you on Facebook, creating a business page vs a personal page as well as how to effectively use LinkedIn and Twitter. Also, stop wasting money on flyers, postcards and bus benches. Social media is a great way to generate awareness and keep your customers in the “know” by presenting your goods and services online and getting people to come to you. Learn why email marketing is so effective, how to stay in touch with customers and how to incentive repeat business. It’s important to keep your customers up to date and to keep yourself in front of your fans. Learn how to do this easily and without recreating the wheel every time you do an update or an email. You can manage your online presence in as little as 4-6 hours a month.
Part 3 -The Secrets of Effective Websites, SEO & Intro to Google Analytics
You already have a solid web presence through social media and local listings. Now it’s time to take a look at how to optimize your website so that it has the most relevant information for your customers. The strategies for a successful website include staying on message, calls-to-action, incorporating social media and making it easy for visitors to convert into customers. We’ll also, uncover the truth about simple SEO and how to avoid the many, many SEO scams there are out there. Once you have visitors coming to your site, you’ll want to know how they are finding you and much more. We will cover an intro to analytics, how to incorporate it into your site, how to track who is coming to your website and how they are getting there.
Part 4 – Online Advertising – Easy and Inexpensive Online Advertising Options
You don’t have a huge advertising budget to start your own online advertising campaign. So instead of paying someone to manage your accounts, learn how to create a simple advertising campaign where you control the monthly ad spend and are able to turn your ads on and off whenever you like. We’ve found that social media sites are a great way for you to create a low cost advertising campaign that is highly targeted (by location, interest and much more). For advertisers who want to get on the first page of Google, we’ll cover setting up an AdWords account properly and how to create a targeted campaign that will save you money and improve your ROI. We’ll also revisit analytics and how to track your ad spend and results with analytics.
The online marketplace has never been more competitive, no matter what industry you’re in. It’s also never been easier to leapfrog your competition by learning a few basic techniques, the proven essentials that online marketing pros use everyday. This series is a must take for small business owners, marketing consultants and business administrators!
- Low cost techniques and tools to get more customers– Learn how to take advantage of free online tools that can increase your exposure to potential clients.
- Stay in touch and create loyal repeat customers– Learn best practices for social media messaging and account management as well as how to create and manage email marketing campaigns.
- Reach a targeted audience online — Learn how to create highly targeted advertising campaigns that will reach the a specific audience and keep your costs as low as possible.
- Create loyal, repeat customers — Learn how to manage and create effective email marketing campaigns and how blogging can lead people to you for free!
- Determine your marketing goals – No matter how much you promote or advertise, if you don’t have a solid marketing message you may be losing conversions. Determine what sets you apart from the competition and how you can capitalize on your story to make yourself or your business a more compelling commodity.
- Easily track and monitor client conversions with simple, straightforward reporting.
This class is offered per demand. Please fill out our Request for Training Information Form and let us know that you’d like us to get this class rocking and rolling!
Learn low cost & no cost ways to get more customers online by increasing your overall web presence with social media, email marketing, online advertising and more! Learn from Minnesota’s recognized industry experts. Don’t just take our word for it. Hear what people have been saying about our incredible classes.
DemandQuest: the Twin Cities’ only Google Certified Partner offering complete training.
DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.