Email and Engagement Marketing – Free Class!
Engagement Marketing & the Power of Email Marketing
Wednesday, December 7th, from 6:00pm-8:00pm in Minneapolis, MN (check-in starts at 5:30pm)
Building lasting relationships with your existing customers and members drives business success. Making that happen is called “Engagement Marketing.” Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this seminar, you’ll discover the three components that lead to Engagement Marketing success:
- Providing an excellent customer experience
- Making connections that engage your audience and enable an ongoing dialog
- Using social media to continue the dialog and engage a broader audience
Come see models of how other small businesses, non-profit associations, and organizations combine email marketing and social media marketing in order to build connections, monitor feedback, share interesting content and drive toward business success. Figure out which email software program is right for you or your company. Learn how to compose captivating subject lines and emails that actually convert. Get hands-on instruction and feedback in this small workshop designed to help you create a practical email template. Learn how to track client actions including how many emails get read, what links are clicked on and how long your clients spend on your website. Examine traffic and behavior. Taught by email and engagement marketing expert Jeff Ferrazzo. Registration begins at 5:30pm.
Engage your customers and turn them into loyal, repeat clients.
The Basics of Email Marketing
- The basics of email marketing
- Why engagement marketing and email marketing are important
- What software is out there to manage your email campaign
- Develop your Email Marketing Program
- Identify your goals
- How to create an effective campaign
- What constitutes an engaging subject line
- What compels people to open an email
- Writing effective copy & a “Call to Action”
- What compels people to heed your Call to Action
- Identify your goals, create your database
- Make sure your website works in conjunction with your emails
- Opt-in/out email lists & newsletters
- Analyzing your client behaviors
- Pick the right email software for your needs
- Write compelling subject lines
- Write a captivating “Call to Action”
- Track & analyze client behavior
- Capturing people’s email
- Recurring newsletter options
- Setting up and maintaining your database
DemandQuest: the Twin Cities’ only Google Certified Partner offering complete training.
DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.