Event Details

Who Should Attend: This class is for intermediate and advanced advertising and marketing professionals, managers & executives who are looking to increase their CTR, lower their CPC or CPM and achieve a better understanding of reporting and analytics. Limited to 30 seats.
Duration: 6 hours: 9am-4pm with one hour lunch break
Location: 2112 Broadway Street NE Suite #165 Minneapolis, MN … map it
Prerequisites: Basic understanding of Google AdWords & Google Analytics.

Testimonials

Charlie Devine
-Edina Realty Woodbury Office
Thank you for the excellent meeting you hosted in Woodbury yesterday! I spent twenty years in information technology prior to real estate. It is rare to find a resource such as Ted Kozlowski who not only is a leading expert in web resources and development, but can communicate complex information in plain English. What make him even more valuable are his connections to real estate. This was the most informative two hours I have had in years.”
David Schumate
Orkin Pest Control
Your ideas about landing pages, advertising and search engine optimization have really increased traffic to our site and brought us new customers. We love that you have been able to get us so many new clients on a small budget. We also love finally being able to track where our clients are coming from and improve our customer service.”
Lori Day
Executive Director, Central Piedmont Community College
As you know, we were so impressed with your work on Mona’s campaign that we decided to try out a separate AdWords campaign with you for the Institute of Entrepreneurship and we have had astounding success so far. Registrations are way up and we are grateful for all your help. Thanks again!”

Traci C.

Lisa took our SEM campaigns from barely scratching the surface to a well-rounded and targeted campaign approach. She served as a steward of our limited dollars by staying on-top of the ever changing SEM landscape and diligently monitoring results. We were able to rely on Lisa to notice trends and make the necessary tweaks to get the best results. Lisa is an expert in her field!”

Tom F.

Lisa Raehsler is one of the most knowledgeable and passionate people I have worked with in the search marketing field. She is always on top of trends and developments in the search field and constantly looking for ways to improve your campaign. On recent campaigns she was able to steadily improve responses over the past several months across several ad groups. She knows her stuff.”

Increase your CTR. Lower Your CPC & CPM. Optimize Your Campaign.

  • Learn the Strategies for Google AdWords & Analytics Success
  • Learn How Retargeting can Dramatically Increase Your Click Through Rate
  • Understand and Implement the Latest Strategies on AdWords
  • Learn to Effectively Analyze Visitor Traffic
  • Learn the Pitfalls of Underestimating Your Quality Score
  • Discover the Secrets of Bidding Stategies
  • Make Sense of Your Data through Qualitative Analysis
  • Enable More Intelligent Organizational Analysis and Reporting
  • Best Practices for Generating More Conversions

Seminar Curriculum:

The DemandQuest Google AdWords & Analytics Success Summit: For people familiar with AdWords who want to have a more advanced understanding of managing and refining campaigns. We will discuss and demonstrate re-marketing, bidding options, dynamic keyword insertion, display advertising and more. For Google Analytics learn the essentials you need to know about the interface, metrics, Goals, KPIs and the reports that matter.

Part 1 – Google AdWords Account Optimization

So you have an Adwords account, what’s next? This seminar focuses on the critical components of your Google Adwords account including best practices for Keywords, Ad Copy, and Targeting in addition to what levers to pull during optimization to achieve the best results. Powerful new features will also be introduced and discussed. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall performance. This hands-on workshop will go beyond the basics with intermediate to advanced tactics.

You’ll Also Learn:

  • Advertising Goals/ know what conversion(s) you are measuring
  • Account Structure: Best practices including the search funnel approach
  • Keywords: Best practices, match type, negatives and trouble-shooting common problems
  • Budgets & Bids: best practices, automation and trouble shooting
  • Ads: best practices, tips, ad extensions, trouble- shooting performance issues
  • Targeting: including campaign settings
  • Retargeting: intro, best practices, list ideas and optimization
  • Tracking It All: conversion code, analytics, Google’s URL builder

 

Part 2 – Google Analytics Essentials

This seminar focuses on best practices for creating reports, measuring data & understanding the results. We will cover installation, filters, funnels, setting up executive dashboards so that you can get the most out of Google Analytics.

You’ll Also Learn:

  • Intelligence Alerts and Advanced Segments
  • How Google Analytics tracking code works
  • Measuring Conversions
  • Measuring Traffic
  • Measuring Content
  • Measuring Visitors
  • Best Practices: Advertising and Marketing
  • Best Practices: Engagement
  • Best Practices: Conversion
  • Best Practices: Reporting with the Organization
  • Improving Your Site: Google Website Optimizer

$295 for a  Full Day of Expert Google AdWords & Google Analytics Training


Objectives

  • Understand and implement the latest strategies on AdWords
  • Learn how retargeting can increase your CTR
  • How to analyze visitor traffic
  • Best practices to achieve a higher quality score
  • Effective bidding strategy
  • Data Analysis – Make sense of your data
  • Better organisational reporting

 

Meet Your Instructors:

Ted Kozlowski: Google Analytics Certified Partner, Google AdWords Certified Partner, DemandQuest President, Silicon Valley Veteran

Lisa Raehsler: Google AdWords Certified Partner, Founder SEM Strategy Consultant – Big Click Co.