Description:

This course provides information on what search marketing is all about. It also gives information on how to optimize your site for search engines and drive customers to your web site. Course will cover SEM principals & tools including: On-Page SEO, Off-Page SEO, Link Building, Google Adwords, Google Analytics & Social Media (facebook, LinkedIn, Twitter).

Marketing Assessment

Prepare for and take the comprehensive DemandQuest Marketing Assessment.

Marketing Plan

Based on Assessment results, formulate a program for marketing improvement.

Marketing Budget

Explore the range of costs associated with each marketing action.
Create a budget for your marketing program.

Marketing Schedule

Create a schedule for program implementation

Objective:

  1. Understand your marketing needs
  2. Create a marketing program and budget
  3. Create a schedule for program implimentation, including responsibilities and deadlines

Who Is This Class For?

This class is for the business owner, marketing manager, operations manager or other professional who needs to develop a comprehensive marketing plan.

This class is a SEMINAR which means it is a lecture-style instructional class.
Duration: 3 Hours | Prerequisites: None