DemandQuest Referral & Affiliate Program

We’ve always believed that word of mouth and testimonials were the best way to get the word out about our great classes & training and with that in mind, we’ve started an affiliate program that we invite you to join. Since we teach digital marketing to digital marketers, who better than our past students to spread the word about training at DQ. We’re paying out 10% for referrals to classes which can mean up to $200 for a registration!  (our Digital Marketing Certificate is $2,000. A 10% referral fee is $200! You won’t see those affiliate rates on Amazon.)

Questions about the program:

How do I sign up? Contact Rachael Kozlowski at rachael at to get started. She will help you determine which classes you want to promote and get you the links you need with your unique affiliate code embedded in them. Then share your links with people who you think would benefit from digital marketing training in the Twin Cities. Your links will be tracked automatically via Eventbrite.

Is this program open to anyone? Nope. It’s a referral program for people who have been to our school and want to help us promote our classes to other marketers. We reserve the right to refuse program acceptance to anyone.

Are there any terms? Yes. By participating in the affiliate program, you’re agreeing to the following terms:

Can I use the referral program to get discounts for myself? No.This program is about getting new students into class. Referrals for and from yourself will not be paid out. We’re pretty cool about issuing discounts for past students and anyone with financial concerns. If you’d like to take a class and can’t pay full price, let us know. We’ll find something that works. Also, students who have been to DemandQuest classes before are not eligible for a commission. They’ve been to class before! Bring in new students if you want to get paid.

Can I use the referral program to get discounts for my friends/colleagues? Yes as long as they haven’t attended class with us before. Keep in mind that we offer group discounts for companies that send more than 3 employees to a class and that can affect your fee.

How much will I be paid? We’re offering a whopping 10% referral fee for any student who registers, pays for, completes the class, and doesn’t request a refund. There are some exceptions that will be based on unique circumstances but most registrations will yield a straight 10% fee.

When do I get paid? We will issue checks 10 business days after the final class of a series. Payments may be delayed due to completed payment from Eventbrite and student requested refunds. Please keep your current address on file so we may expedite payment and let us know if you have any questions.

May I advertise on your behalf? Yes, you may. Please note that any advertising expenses you accrue will be your expense. We will not reimburse any ad spend.

Do you have ads that I can use for advertising? Yes. Talk to Rachael; she’ll hook you up.

Where can I promote? Wherever you like so long as you’re keeping it classy. We’re a family company and don’t want any of our ads or info on sites that you wouldn’t send your Grandma to (think porn, spam, or scam).

You offer custom digital training and online training via Skype. Can I promote that type of training as well? Yes. If you bring in a customized training proposal that goes through; you will get a 7% commission on instructor fees.

Contact Rachael today to get started!

How to Add Your DemandQuest Certifications to Your LinkedIn Profile

Congratulations! You’ve completed an entire series at DemandQuest! You can now add your DemandQuest certification to your LinkedIn profile. You don’t need to be Google certified to add the DQ certification and if you did get Google certified, you can add both.

Here’s how to do it: 

Go to your personal LinkedIn profile and scroll all the way down to Accomplishments.

Click on the + (add) button and then click on Certificates

Enter the name of the digital marketing series you completed (Google Analytics, Google AdWords, SEO, GTM, etc.) in the Certification name box. Then enter Demand Quest, Inc. in the Certification authority box. Please note that LinkedIn is really finicky and you must wait for Demand   Quest    Inc. to populate. You’ll recognize the teal blue with the white DQ label. Be patient. You have to have the space between the Demand and the Quest and it should auto-populate. 

There is no license number and the certificate does not expire so just enter the date of the class in the “From” box. Then hit SAVE and it should appear on your profile page.

As always, please let us know if you have any issues, questions, or concerns!

Spring Registration Open for all Digital Marketing Classes

Our Minneapolis digital marketing classes are starting up in May 2017. Here’s a full list of all our classes that you can register for online.

Google AdWords – May 3, 4, 10, 11, & 12 from 1-5

Learn how to create, manage and analyze high-performing online advertising campaigns in Google AdWords. Learn what new features are available in your MCC, see a higher CTR and lower CPC & CPM, and prep for your Google AdWords Certification Test.

Social Media Ads – May 17 & 24 from 1-5

Options for advertising through social media channels have changed drastically in the last few years. Learn how to pick which platform is best for your business (Facebook, LinkedIn, Twitter, Pinterest, Instagram)and how to create effective campaigns including geo-targeting, remarketing, analytics, and much more.

Google Analytics – May 16, 18, 23, & 25 from 1-5 pm

Learn how to navigate Google Analytics,  analyze data and improve your overall business performance and ROI. Learn how to analyze reports, track web visitors, and turn those visitors into qualified leads.

Google Tag Manager – June 27 & 29 from 1-5

Google Tag Manager lets you launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity. This course will cover the basics of Google Tag Manager, and then we will get hands on with creating our own Google Tag Manager installation.

Digital Marketing Certificate – May 2 – May 25 (13 total classes)

Get the most comprehensive Digital Marketing training including Analytics, PPC, Social & SEO. Attend our 4 most popular digital marketing classes, receive your Digital Marketing Certificate, and save $300!

Search Engine Optimization – May 2 & 9 from 1-5

Learn how to make your website work for you! Learn how to optimize your website & landing pages so that they show up higher in search engine results organically.

Google AdWords & Analytics Certificate – May 3 – May 25 ( 9 classes total)

Become an AdWords and Analytics expert, receive your certificate of completion, and get prepped to take your Google Certification tests with this great series!

Digital Advertising Fundamentals – Returning Fall 2017

Learn Google AdWords, Social Media Advertising and Google Analytics. Perfect for small business owners, people new to Digital Marketing and anyone  looking to learn  introductory online marketing skills.

Essential training for today’s digital marketers.

Learn everything you need to know to harness Google and boost the profitability of all your marketing operations. Dive deep into Google Adwords, Analytics, Social Media Advertising, Search Engine Optimization, and more. Earn your Digital Marketing Certificate and become a master digital marketer!

Book Review: Disrupted My Misadventure in the Start-Up Bubble by Dan Lyons


Ted Kozlowski (online advertising and PPC teacher at DemandQuest) started his career in Silicon Valley and if you’ve ever wondered how insane the start-up industry is, check out this great new book, Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons, who’s a writer for the show Silicon Valley on HBO. Lyons is brutally honest about his time at Hubspot (marketing automation software start-up) where he considered himself a “beached white whale” in an overly upbeat, frat-like work environment surrounded by twenty-somethings. It’s a great look at what the inner workings of a very successful tech start-up are like these days.

It rings especially true for some of our students who find themselves at an unexpected career change. We have a number of students who are starting out in marketing after decades of successful careers in other fields. Lyons thinks it’s not about a “takedown” of Hubsot. As Lyons puts it “I think it’s a book about a 50-year-old guy trying to reinvent himself and create a new career,” he says. “That’s the part of the book that’s resonated for people. I’ve been amazed by my inbox. I have all of these letters [from readers] saying they’ve gone through the same thing.”  [Original interview here at] We loved it. Let us know if you did too.

Top 5 Digital Marketing Updates to Pay Attention To in 2017


1. SEOs (& All Companies) Need to Make Everything Mobile-Friendly. Right Now. 

mobile-website-tool-demandquestGoogle made a big announcement in November that they are starting to consider mobile rankings as more relevant than desktop rankings. Google says that the majority of their searches now come from mobile so they need to make sure their algorithm mirrors the trend. From Google’s recent blog post: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” This means that non-mobile friendly sites are going to start being penalized in search engine results. This also means that if your site is not mobile-friendly, it’s time to call your local Search Engine Optimizer because your number one priority in 2017 is to make your site speedy and mobile-friendly. You can check how mobile-friendly your site is here: and they will even send you a detailed report on how to fix any mobile compatibility issues you may have.


2. *Dense Content* Is Now Essential to Cut Through the Content Noise on Social Platforms

Holy overload of information, Batman! As we become more and more like the characters tied to their tech in the creepy yet mesmerizing Netflix series Black Mirror, we continue to post more (as do publishers and businesses) and in return, we have way more to filter through in our newsfeeds. Facebook changed its algorithm this summer to reduce the amount of publisher content that shows up in news feeds so we can see our “friends” stories more often and is currently taking aim at fake news on their streams. Even so, our attention spans keep getting shorter and we need to be bolder and more concise to stand out in an ever-growing ocean of white noise. In response, marketers should realize that dense content is necessary, making every line and every word count.

3. Live Video Streaming May Be a Way to Cut Through The Noise (Until It Isn’t) demandquest-mz-live

Do you want to know what’s happening IRL, right now? Facebook has been pushing their live technology for months with some success, including the first Presidential debate of the season, and since most people have faster Internet and crave in-the-moment content, more and more apps and platforms will also push “live streaming”. Facebook also just announced this week that Two-Person Broadcasting is also coming to Facebook Live. The updated version, which will go live later this summer starting with verified Pages, will now allow for two people in different locations to share a live broadcast. Live been on the upward tick for a couple of years and it will only continue to be utilized in 2017. Will you be live?

4. Mobile May Win in 2017 But Video Ads Will Be Close Behind

Not only do you need to consider going “live”, you should also up your video advertising game. As we get used to more and more live videos in our Facebook feed and Instagram Stories this year, video advertising is expected to amass $13.5 billion in revenue in 2017  – almost double its projected revenue from 2016. If you’re not ready to fully immerse yourself in video advertising, at least make an effort to learn how to use some of Facebook’s video features in the new year. It’s a tool that can help massively increase your social media reach and is well worth the investment. Google also just made Video campaign management easier with AdWords Scripts. They announced on Tuesday that they’re rolling out AdWords scripts support for TrueView and six-second bumper ad which means you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns. The new script support is available for standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads – and they’re hoping to eventually expand functionality to additional campaign types like shopping. Check out The Latest YouTube Stats on When, Where, and What People Watch from Think with Google.

5. All Google Ads Will Soon Be Expanded Text Ads. 

This isn’t a prediction as much as it is a reality. We’ve been talking about Expanded Text ads for months and your deadline is officially approaching. As of January 31, 2017, AdWords will no longer support standard ads so you will not be able to edit or create standard ads but they will continue to exist alongside the new ads (until Google pulls them at some point in the future). Any ads created after that date must use the expanded ad format. You can read my post on how to easily update your current stand ads to expanded ads and how to optimize them in the new format:

6. Bonus Prediction: The Tech Bubble will Pop Again (We Predict 2018). dq1

Our founder Ted Kozlowski started his career in Silicon Valley and if you’ve ever wondered how insane the start-up industry is, check out this great new book, Disrupted: My Misadventure in the Start-Up Bubble, by Dan Lyons, who’s a writer for HBO’s Silicon Valley and who is brutally honest about his time at Hubspot (marketing automation software startup) as a “beached white whale” in an overly upbeat, frat/cult-like work environment.

3 Big Changes to Google AdWords

There have been a lot of announcements coming from Google regarding AdWords this spring and summer but what’s really going on? Here’s a highlight of the new features that will affect your campaigns now.

1) Expanded Text Ads: Google’s new ads are now 47% bigger which means there’s more room for essential information and they’reext ads performing way better than standard text ads are. Google rolled these out to appeal to the mobile users but they’re performing well in both mobile and desktop searches. Here’s how the new character limits break down:

  • Headline: Going from one 25 character line to two 30 character headlines (FYI, Headline One is more important in generating clicks than Headline Two)
  • Description line: Going from two 35 character lines to one consolidated 80 character line, take advantage of the new space
  • Customizable URL paths – Your Display URL will be automatically updated from your final URL with options for you to pick relevant URL paths

According to Google’s blog: “The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets.” This is the main basis behind the first change to the ad text structure in 15+ years and you’d better jump on getting your ads updated. As I mentioned earlier, they’re performing way better and starting October 26th, 2016, AdWords will no longer support the creation or editing of standard text ads. Existing standard text ads will continue to serve (we don’t know how for sure how long they will be served) and new text ads generated after that date must use the expanded text ad format.

2) What else is new? Price Extensions for Mobile.

Google has a plethora of extensions for search ads and they greatly help to convert visitors as they offer the most relevant information a
ga2user is looking for. We have always been a fan of location, sitelinks, reviews, and others and now mobile advertisers have the options to feature price extensions. The new options for price extensions are flexible and easily adjustable. Google says the new price extensions are:

Easily updated. Change your item names and description whenever you want, keeping them up-to-date for sales and special offers. And good news—you can edit your price extensions without resetting their performance statistics.
Flexible and customizable. You can add price extensions to an account, campaign, or ad group, depending on which ads you want them to show with. You can also specify the dates, days of the week, or times of day your price extensions are eligible to show.

Be sure that your extensions line up with your landing pages so when your mobile visitor clicks on the “Women’s haircut – shampoo and style – From $70” takes the visitor to the corresponding landing page. Since they already made the choice from the extension, leading them anywhere else would create a frustrating user experience.

Learn more about all the AdWords extension options.

3) Google Maps to Feature Local Search Ads & Promoted Pins adwords promoted pins 2

Google Maps is wildly popular and Google AdWords users are currently able to use location extensions to promote their businesses on
the desktop and mobile version of Google Maps. Users searching on the desktop version of Google Maps will see Google Maps ads in the Local Finder above all other map results, this time with purple ad labels. The map also will note these locations with purple pins. These “promoted pins” will make it easier for advertisers to advertise in-store promotions and users can check out what is available at their local store. These map ads may also feature a Call button, Directions button, store hours, and customer reviews.

Google Maps has over a billion users and it accounts for nearly a third of Google’s mobile traffic. To get your ads on Google Maps, login to your AdWords account, pick the campaign you want, click down to Location Extensions and look for Google My Business under your Account extension.When your Google My Business account is synced with AdWords, any text ad in your account is eligible to show your local business information. You can also set up filters to assign addresses to particular campaigns or ad groups. This syncing process gets tricky when you have different accounts for AdWords & Google My Business or if someone else manages one of your accounts, etc. For more information about how to sync your accounts and set up your Ads on Google Maps, check out this step-by-step instruction for Local Search Ads on Google Maps.

If you’re in the Minneapolis, St. Paul area and want more information about Google AdWords, we have classes coming up soon which you can check out here: We also offer custom AdWords audits and training nationally and would be glad to help you get your AdWords campaigns performing better than ever.

All photos used from Google.