Case Studies

DemandQuest Case Studies:

Student Joan Kinnischtzke:

Our first Google Analytics training course with Jeff Sauer was offered in the Fall of 2011 and lasted three full days. The comprehensive program covered everything from set-up and integration to advanced reporting, filters, funnels and a whole lot more! Jeff is such a great teacher that he even explained new features in GA before it was even announced by Google! Here’s what Jeff had to say:

“Funny how sometimes you discover a feature before it’s announced. We actually discovered this on Tuesday and the blog post came out wed! http://analytics.blogspot.com/2011/10/non-interaction-events-wait-what.html  Non interaction events. I sort of stumbled on what that meant because I had never seen it before. Turns out that nobody had! Come to DemandQuest and learn things before Google knows they exist!“

Not only are we discovering new GA features before anyone else, we are proud to announce that one of our students has already passed the difficult Google Analytics Individual Qualification Test! 

Here’s what Joan told us -

“Ted and Jeff,

Passed the GA certification on the first try!! So the next question:  what enabled the success?

A)     Take the exam while the learning is fresh in my head

B)      Pick Great instructors

C)      Believe you are never too old to master new skills

D)     All of the above

Thank you for your support!

Joan Kinnischtzke”

At DemandQuest, we encourage our students to empower themselves with education! 

High End Electronics– Targeted Online Advertising for E-Commerce Site, Remarketing, Review Management, SEO, Google Analytics

A US based manufacturer and distributer of high-end electronics sells direct to clients in a highly competitive online market. They had been having a tough time completing conversions as a relatively new and unknown brand in their industry. Since 99.5% of all their sales are generated and completed online, they needed to implement a branding and targeted advertising and remarketing campaign to build brand recognition and follow leads through to conversions.

The company started with a highly optimized website that included product specific landing pages that were later incorporated into their online advertising campaigns. These pages were informative, user-friendly and had a clear call-to-action as well as a streamlined checkout process to capture leads and conversions. Their online portfolio also included Google Analytics to monitor how people are finding their products organically and optimize for those key phrases.

This company has a very limited social media presence and has opted instead to focus on review sites. Electronic reviews are popular and the company uses email addresses captured through sales to encourage their clients to post reviews after they have received their electronics. The company monitors reviews posted about their products in case any issues need to be addressed and they will often write a follow up or thank you with a link back to the product page on their site of the product being reviewed.

With many high priced items, the company was confident in commissioning DemandQuest to create and manage a large advertising budget and they have seen great results on Google AdWords as well as Bing and Yahoo! They have seen the best conversion rates with AdWords and have continually increased their monthly spending limit based on their continued positive ROI. We have implemented both search and display campaigns as well as a remarketing campaign that will follow potential customers who have visited the site but haven’t converted yet. We have also implemented a remarketing campaign for customers who did convert that offers upgrades and additional accessories for the specific electronics that they purchased.

When Corporate Websites Limit your Local Presence Online, Optimized Local Business Listings, Reviews and Landing Pages Bring Local Customers to You

Location: South East United States
Industry: Pest Control & Extermination
Annual revenue: Confidential
Monthly Advertising Budget: Confidential

Pest Control Company – Localized Campaign including Landing Pages, Optimized Local Business Listings, Unique Track-able Phone Numbers, SEO, Online Advertising, Google Analytics

We began working with the regional manager of a national pest control company and eventually took over the online advertising efforts for the entire southeast. Our clients are the owners of local franchises of a national company and were having a difficult time getting found in any of the search engine because the company sites provided for them were not optimized for their local markets. We’ve run into this problem a lot with insurance agents, real estate agents, fitness centers, sandwich shops and others business owners who work for a large company that maintains stringent rules on branding and advertising, placing their franchisees in a difficult situation. Because most companies give their franchisees a company site, they think that that will be sufficient. Unfortunately, few of these sites are optimized for the specific location where their services and products are being offered.

Realizing that most people have no interest in following a pest control company on Twitter or Facebook, DemandQuest quickly assessed that optimized local listings, compelling landing pages and online advertising were the best options to get the optimal exposure and conversion rates. Working with a corporate supervisor, we were able to create 72 local landing pages as well as optimized local business listings complete with unique, trackable phone numbers. Each local business listing was optimized for specific pest control services as well as the location of the office. The business listings direct the visitor to the localized landing page that lists services, local images and local contact information including a phone number unique to that landing page. These phone numbers are forwarded to the local office and the calls were recorded. So not only were the company managers able to track leads through a specific number called, they were able to monitor customer service by listening to the calls that came in.

In addition to the well performing local optimization campaign, we are running a medium AdWords advertising campaign that leads visitors to the local landing pages. Our pest control clients are extremely happy with their results for a few reasons. First, they highly optimized individual local business listings with reviews and prominent call-to-actions. The clients own these local listings, have been trained to make minor changes and updates to them and can maintain them without paying anyone a management fee. Our clients are also excited because they still get the exposure of their corporate branding and they have a manageable and budget friendly online advertising that is specific to their office location.

Community College Continuing Ed Department Sees an Increase in Registrations from Online Advertising Efforts While Comparable Departments See Exponential Losses

Location: North Carolina
Industry: Higher Education, Continuing Education
Annual revenue: Confidential
Advertising Budget per Semester: $4,000 per department

Community College – Online Advertising for Class Registrations            

The Continuing Education Department of the largest community college in North Carolina began to see a decline in registrations in conjunction with the troubled economy and wanted to curb their losses. They had the foresight to break from the traditional marketing efforts of the school and engage DemandQuest in an online advertising campaign. When we started with the continuing ed department, they committed to spending $1500 per semester to boost registrations and attendance. Their campaigns are very particular to the specific curriculum being offered instead of broad “get your degree”-type campaigns. Creating multiple specific campaigns unique to each course track, the continuing education department saw such an influx of registrations that they have increased their semester budget to $4,000 and encouraged other departments to engage in online advertising as well. Currently we manage four departments with a combined annual budget of $31,000.